About Me

 Hi, I'm Lisa Willaert, a St. Petersburg native, born and raised, and I've dedicated more than 30 years to helping clients look and feel their absolute best. Hair has never been just a career for me—it's my passion, and I take pride in creating beautiful, healthy blonde hair that is customized for every individual who sits in my chair.

My professional education includes advanced training at the internationally recognized Vidal Sassoon Academy, where I refined the precision cutting, color theory, and technical skills that continue to shape my work today. Throughout my career, I have remained committed to continuing education and staying current with the latest blonding techniques, color innovations, and industry trends.

Over the years, I've had the privilege of working with an incredibly diverse clientele, including celebrities, local television news personalities, Fortune 500 and large company CEOs, seasonal snowbirds, and generations of Tampa Bay locals. No matter who you are, every client receives the same personalized attention, honest recommendations, and commitment to exceptional results.

Today, I am proud to be recognized as one of St. Petersburg's most experienced blonde hair specialists, with extensive knowledge in creating and maintaining beautiful blonde hair. Whether you're looking for bright platinum blonde, dimensional highlights, balayage, babylights, foil highlights, blonde color correction, gray blending, or a complete blonde transformation, my goal is always the same—to create stunning, natural-looking color while protecting the health and integrity of your hair.

I believe that great blonde hair starts with listening. Every appointment begins with a personalized consultation where we discuss your goals, lifestyle, maintenance preferences, and hair history so I can create a color plan designed specifically for you. My focus is not only on achieving the blonde you envision today but also on keeping your hair healthy, vibrant, and beautiful for the long term.

If you're searching for an experienced blonde hair specialist in St. Petersburg, Florida, I would love the opportunity to help you achieve your perfect blonde. I look forward to welcoming you to my chair and showing you why so many clients continue to trust me with their hair year after year.